Senior Performance Marketer
Google Ads | Meta Ads | Lead Generation
- Full-Time · Work From Office
- Banjara Hills, Hyderabad
- Reports to: Pod Manager
Company Description
Digital Mojo is a results-driven digital marketing agency based in Banjara Hills, Hyderabad. Since 2016, we have been helping brands scale through performance-focused digital strategies, lead generation, branding, and high-impact marketing campaigns.
Role Description
We are looking for a Senior Performance Marketer with 4-6 years of hands-on agency experience managing Google Ads and Meta Ads campaigns across multiple industries and budget scales.
This is not a role for someone who sets up campaigns and waits for results. The Senior Performance Marketer is expected to own campaign outcomes, drive lead quality, manage budgets strategically, and bring proactive optimization thinking to every account they handle. You will work closely with the Pod Manager and Account Managers and will be the performance authority within the pod.
At this level, you are expected to mentor junior performance marketers, contribute to campaign strategy, and have direct conversations with clients on performance when needed.
What This Role Is Not
- Not someone who only executes what is briefed without questioning the strategy
- Not someone who reports numbers without explaining what they mean and what to do next
- Not a junior marketer with more years of experience
- Not someone who needs to be told when to optimize
Key Responsibilities
Key KPIs
- CPL and ROAS across assigned accounts
- Lead Quality Score
- Month-on-Month Campaign Performance Improvement
- Budget Utilization Efficiency
- Report Accuracy and Submission Timeliness
- Client Satisfaction on Performance
- Conversion Tracking Accuracy
- Optimization Frequency and Impact
Required Skills and Qualifications
- 4-6 years of hands-on performance marketing experience in a digital marketing agency
- Expert-level knowledge of Google Ads including Search, Display, Performance Max, and YouTube
- Expert-level knowledge of Meta Ads including Feed, Reels, Stories, and Lead Gen campaigns
- Strong understanding of CPL, ROAS, CTR, CPC, conversion tracking, and funnel optimization
- Experience managing campaigns across multiple industries and monthly budgets at scale
- Proficiency in GA4, Google Tag Manager, Meta Pixel, and Meta Ads Manager
- Strong analytical thinking with the ability to derive actionable insights from data
- Good English communication skills for client-facing reporting and calls
- Experience with AI tools such as Claude, ChatGPT, Gemini, or Perplexity for campaign support
- Google Ads certification and Meta Blueprint certification preferred
Preferred Candidate Profile
- Agency experience is mandatory
- Has independently managed monthly budgets of 5 lakhs and above
- Has run campaigns across real estate, education, healthcare, or other high-CPL industries
- Can own a campaign from brief to results with minimal supervision
- The character in sitcom is Joey
- Brings strategy to the table and does not just execute instructions
- Has mentored or reviewed the work of at least one junior team member
Reporting Structure
- Reports To: Pod Manager
- Works Closely With: Account Managers, Creative Team, SEO Team
- Client Facing: Yes, on performance calls and reporting when required
Career Growth
Senior Performance Marketer → Performance Marketing Lead → Pod Manager → Head of Performance
Job Type: Full-Time, Work From Office, Banjara Hills, Hyderabad
Benefits: Health Insurance | Provident Fund | Leave Encashment
We’d love to hear from you! Send us a message using the form opposite, or email us.